![]() ![]() You can also convert the outline into a template or use it as a checklist, so you don’t have to start from scratch whenever writing an email. You should have a brief outline to guide your writing process at this stage. Would a screenshot or image help clarify these points further?.What are the most important points your email must cover?.Should you add calls-to-actions (CTAs) or links? If yes, how many?.Is there a need to include attachments, such as case studies, Google Docs, or business reports?.What language or trigger points can get the recipient to act on the email’s intended goal (for instance, sign up for a webinar or schedule a meeting)?.Do you have the correct email address of the recipient?.Once you’ve defined your email’s audience and purpose, consider the following questions to create a mental picture of what your email should look like: You want to provide value without distracting the recipient. Instead, briefly introduce yourself and tell them about the pain point your product can solve for them. Perhaps when you write a blog or your company’s ‘About Us’ page, but definitely not an email.įor example, if you want the recipient to set up a meeting, don’t give them your bio, an introduction about your company, and everything it has achieved. Think: your brand story, testimonials from customers, and the experts working at your company.īut your email is not the place for all this information. You may be tempted to include all the great things about your company. And to do this, you must first determine your email's purpose and goal-and stick to it. Then think about the action you want the recipient to take.ĭo you want to share information, invite them to an event, set up a meeting, or do something else? Defining the intention behind your email will help you set the right tone and phrase your email correctly.įor your email to cut through all the clutter in the recipient’s inbox, you need to master the art of concise, compelling copy. ![]() Likewise, a casual or friendly tone is appropriate when emailing a friend or someone you’ve been doing business with for a while. If you’re writing a cold email, using formal language and tone makes sense, as it’s the first time you’re contacting the recipient. Who are you writing the email to? Is it for business reasons? Have you contacted this person before? The easiest way to implement these pointers is to define the email’s purpose and create an outline of what it should look like. Align the email copy with the core message- optimize each word for the recipient to take the intended action.Know what you want to communicate through the email.Your email might be your only opportunity to connect with a recipient, so it’s essential to:
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